When it comes to choosing between ASICS and New Balance, you’re looking at two iconic brands known for comfort, performance, and style. Whether you’re a runner, gym-goer, or someone who values everyday comfort, both ASICS and New Balance offer stellar footwear.
But how do they compare side-by-side?
In this guide, we break down the key differences and similarities between ASICS and New Balance to help you decide which one fits your feet (and lifestyle) better.
🥇 ASICS vs New Balance: Side-by-Side Comparison Table
| Feature | ASICS | New Balance |
|---|---|---|
| Founded | 1949, Japan | 1906, USA |
| Best Known For | Gel cushioning, stability in running shoes | Versatility, wide sizes, Fresh Foam cushioning |
| Technology | GEL™, FlyteFoam™, DUOMAX™ | Fresh Foam, FuelCell, ENCAP |
| Fit | Snug and performance-oriented | Roomier toe box, multiple width options |
| Weight | Generally lightweight | Slightly heavier but plush |
| Cushioning | Gel-based, responsive | Foam-based, soft and bouncy |
| Arch Support | Excellent for overpronators | Strong support, great for flat feet & high arches |
| Durability | High durability for road & trail use | Excellent durability with reinforced outsoles |
| Style Variety | Performance-focused designs | Trendy lifestyle + performance models |
| Price Range (India) | ₹6,000 – ₹15,000+ | ₹5,000 – ₹16,000+ |
| Made For | Serious runners, athletes | Runners, walkers, everyday wear |
| Popular Models | Gel-Kayano, Gel-Nimbus, GT-2000 | 990v6, 1080v13, Fresh Foam X Hierro |
| Sustainability Efforts | Eco-friendly materials in newer models | Green Leaf Standard, sustainable sourcing |
| Ideal For | Distance runners, overpronators, heel strikers | Neutral runners, casual wear, wide-footed users |
🏃♂️ Performance & Comfort
ASICS: Precision & Stability
ASICS is a go-to for many marathoners and road runners. Its GEL™ technology absorbs shock exceptionally well, especially for heel strikers. If you need structure and stability, ASICS models like the Gel-Kayano and GT-2000 deliver unmatched support.
New Balance: Plush & Versatile
New Balance excels in comfort with its Fresh Foam and FuelCell tech. These shoes are a dream for daily walkers, gym-goers, and wide-footed runners. The roomy toe boxes and soft midsoles make long hours on your feet easier.
👟 Fit & Sizing
- ASICS Fit: Runs slightly narrow; ideal for a snug, locked-in feel during intense runs.
- New Balance Fit: Offers multiple width options (narrow to extra wide); great for people who need space or have foot conditions like bunions.
📝 Tip: If you have wide feet or need orthotics, New Balance is usually a safer bet.
🎨 Style & Design
- ASICS: Primarily focuses on performance-first designs. Functional aesthetics, ideal for serious athletes.
- New Balance: Offers both performance and lifestyle designs. Popular among sneaker lovers for its retro-inspired 990 series.
If fashion and streetwear matter to you, New Balance gets the style points!
💰 Price & Value
Both brands offer premium models, but:
- ASICS: Higher-priced in the stability and support categories.
- New Balance: Offers great mid-range options with premium tech.
📌 If you’re budget-conscious, New Balance might offer better value for casual wear and light running.
🏞️ Durability & Use Case
- ASICS shoes are excellent for high-mileage runners and are highly durable on pavement and track.
- New Balance models also last long, but they shine in urban and mixed-use environments.
For trail running, both brands now offer specialized models like the ASICS Gel-Trabuco or New Balance Hierro.
🌱 Sustainability
- ASICS is moving toward eco-conscious production with recycled polyester uppers and water-saving dyes.
- New Balance has introduced the Green Leaf Standard, ensuring more environmentally friendly materials across major lines.
🧠 Final Thoughts: Which Brand is Better?
Both ASICS and New Balance are excellent shoe brands, but choosing between them depends on your specific needs:
- ✅ Choose ASICS if:
- You’re a runner needing strong arch support and stable cushioning
- You’re training for marathons or long-distance events
- You want a structured fit
- ✅ Choose New Balance if:
- You want soft, all-day comfort
- You have wide feet or specific foot needs
- You love a mix of performance and lifestyle style
🔍 FAQs: ASICS vs New Balance
1. Which brand is better for flat feet—ASICS or New Balance?
✅ Both offer support, but ASICS stability shoes like the GT-2000 or Gel-Kayano are particularly good for overpronation. New Balance 860v13 is also a great choice.
2. Are ASICS or New Balance better for walking?
✅ New Balance wins for walking due to its plush cushioning and roomier fit—ideal for all-day wear.
3. Which brand lasts longer—ASICS or New Balance?
💪 Both are durable, but ASICS might edge ahead in high-impact running environments. New Balance shoes are known for long wear in casual and hybrid use.
4. Are New Balance shoes good for running?
Absolutely! Especially models like the Fresh Foam X 1080 and FuelCell Rebel—lightweight, responsive, and comfortable for daily runs.
5. Which one is better for wide feet?
No contest—New Balance leads with its wide size options across almost all major models.
6. Which brand is more affordable in India?
Generally, New Balance shoes start at a slightly lower price point. ASICS offers premium performance, often priced a bit higher.
7. Can I wear ASICS or New Balance shoes to the gym?
Yes! ASICS models like the GT series or New Balance FuelCell shoes work well for gym workouts, especially for treadmill runs or circuit training.
🏁 Conclusion: The Winner?
There’s no clear “winner”—only the brand that’s right for your feet and your lifestyle. If you want snug performance, go ASICS. If you want comfort and width variety, New Balance is your friend.
Try both brands if you can, and feel the difference for yourself!
